Privacy Policy

Last updated: January 27, 2026

Loops ("we", "our", or "us") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your information when you use our habit tracking app and website.

Information We Collect

Account Information

When you create an account, we collect your email address and password (securely hashed). This is used solely for authentication and account recovery.

Habit Data

We store the habits you create, your daily check-ins, and completion history. This data is used to provide the core functionality of the app and to generate your weekly AI reflections.

Waitlist

If you join our waitlist, we collect your email address to notify you when Loops is available.

How We Use Your Information

To provide and maintain the Loops app
To generate personalized AI reflections based on your habit patterns
To sync your data across devices
To send important updates about your account or the service
To respond to support requests

AI-Generated Reflections

Loops uses Anthropic's Claude API to generate weekly reflections. When generating a reflection, we send your habit names, completion rates, and streaks to this service. We do not send any personally identifiable information like your email address. The AI does not store your data after generating the reflection.

Data Storage & Security

Your data is stored securely using Supabase, a trusted cloud infrastructure provider. All data is encrypted in transit (TLS) and at rest. We implement row-level security policies to ensure you can only access your own data.

Data Retention

We retain your data for as long as your account is active. You can delete your account and all associated data at any time by contacting us at support@loops.today.

Third-Party Services

We use the following third-party services:

Supabase— Authentication and database hosting

Anthropic— AI reflection generation

Vercel— Website hosting

Your Rights

You have the right to:

Access your personal data
Correct inaccurate data
Delete your data
Export your data
Opt out of marketing communications

Children's Privacy

Loops is not intended for children under 13. We do not knowingly collect information from children under 13.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this privacy policy or your data, please contact us at:

support@loops.today